“We are working with our agents and their clients to create a company that better serves homeowners.”

ROBERT REFFKIN, 
FOUNDER & CEO, COMPASS

Protecting and Maximizing the Value of Homes

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Your Home. Your Choice.

For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.

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Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you. 

At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.

Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders

The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:

The Compass 3-Phased Marketing Strategy

Where Homeowners Choose to Market First

PHASE 1

Compass Private Exclusive

Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public. 

Find out more about Compass Private Exclusives here.

  • Make your listing available to a nationwide network of 34,000 top agents and their millions of clients. 

  • Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops. 

  • Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.

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Your Home. Your Choice.

At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.

Building the Smartest and Safest Place To List Your Home

*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements. 

Work With Amie

Whether you're looking for a new home or thinking about selling your current one, reach out today. I am dedicated to guiding you every step of the way to help you realize your real estate goals. Let me put my expertise to work for you.

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