Compass is constantly pushing to serve our clients better.
Our new 3-Phased Marketing Strategy gives homeowners/sellers the same advantages as real estate developers and professional homebuilders.
1. Create Off-Market Demand by Launching Your Listing as a Compass Private Exclusive
Just like many companies test a product with a smaller audience before launch, listing a home as a Private Exclusive first allows homeowners to fine-tune their presentation before going public and extending their marketing runway. Privately soft launch your listing first to a nationwide network of 33K+ top agents and their millions of clients, without accruing days on market or publicizing price drops. React to feedback from professional, full-time agents on your price and positioning so that you can build the most buyer demand.
2. Test Your Approach on the Compass Platform and start with a Coming Soon Pre-Launch Period
Extend your Private Exclusive to Compass.com. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other platforms. During this phase, you can see key engagement insights about how buyers and buyers’ agents are viewing, commenting and sharing your listings on Compass.com, data that is normally never shared with you from other websites, through Compass’ Reverse Prospecting tool.
3. Launch Your Listing Live to the Public on All Platforms
List with confidence, using insights from your pre-marketing strategies. At this stage, you would launch your home on the MLS and public portal sites. This will make the listing visible to a broader audience, accrue days on market, and provide a visible price drop history.
Harness the power of pre-marketing and multi-phased marketing. Your Home. Your Choice. Reach out to learn more.
