At Compass, we're always working to offer our clients innovative ways to sell their homes faster and for top dollar. Our 3-Phased Marketing Strategy gives sellers the same advantages as real estate developers and professional homebuilders. Here's how:
1. Create Off-Market Demand with Compass Private Exclusives
Just like testing a product before a major launch, listing your home as a Compass Private Exclusive allows you to fine-tune your strategy before going public. This soft launch introduces your listing to a nationwide network of 33K+ Compass agents and their millions of buyers, without accruing days on market or publicizing price drops. You'll receive feedback from professional agents to help optimize your pricing and positioning, which can create maximum buyer demand.
2. Test Your Approach with a Compass "Coming Soon" Pre-Launch
Once your listing has been privately shown to agents, the next step is to extend it to Compass.com. This "Coming Soon" phase creates anticipation by signaling that increased competition for your listing is on the way. During this phase, you'll gain insights into how buyers and agents are interacting with your home, thanks to Compass' Reverse Prospecting tool. This allows you to track views, comments, shares, and more, providing valuable data that traditional listing sites don't offer.
3. Launch Your Listing Publicly on All Platforms
Now that you've used insights from the pre-market phases to adjust your approach, it’s time to go live. With your home on the MLS and public portals, you'll reach a broader audience. While this stage will accrue days on market, it also ensures that your listing is visible to more buyers, making it easier to secure offers.
Why the 3-Phased Marketing Strategy Works:
- Maximum Exposure: By leveraging multiple marketing channels and phases, we create a well-rounded, robust strategy for your home.
- Informed Strategy: Each phase builds on the insights gained from the previous one, allowing you to adjust your pricing and positioning for optimal results.
- Faster Sale: The combination of off-market demand, early-stage testing, and broad exposure means your home is more likely to sell faster, and potentially for a higher price.
Harness the power of pre-marketing and multi-phased marketing to give your home the best chance to sell for top dollar. Your home. Your choice.
Reach out to Amie Pisano today to learn how the Compass 3-Phased Marketing Strategy can help you sell your home with confidence.
📧 Email: [email protected]
📞 Phone: 914-715-2632
